I have to be honest with you: I love shopping but most of all I love SHOES.
I think that I’m not alone, especially if we start counting the number of pairs of shoes that we own.
(Un)fortunately, I’m “poor” at the moment, and that means that I have to pay more attention to what I decide to buy.
We all know how many scandals have involved global fashion brands, especially about children and developing populations exploitation but also the use of polluting materials and true animal skins.
That’s why I’ve started to have a deeper look at emerging responsible and sustainable brands. Before giving you some examples, I’d like to spend a few words about how any brand can commit himself. Very simply, here’s some models:
- One for One model: when you purchase one product, the brand donate one of his products to people in need (ex. Toms, Ruby Cup);
- Money Investment: some brands decide to invest a portion of theirs incomes to social or environmental causes;
- Fair trade: the brand commit himself to respect (socially and economically) the local population and the planet during the production process;
- Creation of employment opportunities: other brands involve disadvantaged people in their production processes in order to create new jobs and empower people in need (ex. social cooperatives in Italy and Specialisterne in Denmark);
- Utilisation of recycled materials: in this case brands re-use waste to create their products (ex. Bangura Bags).
Surfing in the net I’ve discovered plenty of amazing sustainable fashion brands that are socially and environmentally engaged: let me know which one you prefer!
- Veja shoes: Transparent policy, Environmental Commmitment;
- Perus shoes: For each pair that we sell, we finance one day of school for disadvantaged children at the ASVIN school, in San Jeronimo, Cuzco;
- Machitos bags: All Machitos backpacks are handmade by local artisans in Lima. MACHITOS merges authentic peruvian craftsmanship with an urban touch with their limited collections;
- Natifs bags: Boutique online: Ethic and Eco-sustainable Collections;
- Toms shoes: Through your purchases, TOMS helps provide shoes, sight, water, safe birth and bullying prevention services to people in need. Learn more about what we give;
- AUrate jewels: AUrate believes women shouldn’t have to choose between high quality, fair pricing and doing good. So we cut the clutter and focused on what matters: durable materials, transparent pricing, sustainable production, and tangible giving. Here’s to one less concession you have to make;
- Odiora jewels: Jewelry for hearing devices. Odiora is a brand committed to empower people affected by hearing impairment;
- Oliberté shoes: Oliberté is a sustainable brand supporting workers’ rights in sub-Saharan Africa;
- Bangura Bags: We give used bike tubes new life as unique bags made at our pedal powered tailor shop in the jungle of Sierra Leone.
Each bag has a dedicated a “made by” signature with the name of the tailor who made it.
Bangura is based upon an equal business relationship with the tailors creating our products, meaning that the tailor shop sets the price and we buy the bags;
- Moderaphia bags: The products Moderaphia are premium products, and craft. The models are manufactured in small series, guarantee of environmental and social values.
Do you know other brands that have a social/environmental engagement?ADD NEW INITIATIVES